Neal Doyle is 8 years into his ecommerce journey -- he is co-founder of TetherTies, a security device to protect expensive IT equipment like adapters, cables and devices. He’s sold hundreds of thousands of these, with a customer roster that includes Apple, Google, Airbnb and more. 100% year over year growth. All while working a full time job, and doing this on nights and weekends. Oh, and he started out by making all of the products himself. But with the pandemic, and people no longer working from an office, the demand for TetherTies was impacted. Sales were down 50%, and they were forced to scale back to the basics: converting the website traffic that they had. Improve marketing materials. Invest in email marketing and the product itself. This is an investment in the future, so that when things do bounce back, TetherTies is set up for success.
HIGHLIGHTS:
2:41 - How Neal came up with the idea for TetherTies
4:32 - How Neal manages TetherTies while working a full time job
10:52 - How Neal uses Facebook Ads to identify new opportunities
13:34 - How Neal is pivoting his approach to selling to offices in a work-from-home pandemic environment
16:38 - How TetherTies converts visitors once they land on the website
21:05 - How accessibility by phone and chat enhance customer experience.
24:40 - How TetherTies is bouncing back from a 50% hit to sales due to the pandemic.
27:21 - Takeaways from customer research and interviews
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