TIm Sotoadeh is a one-man army: doing everything in his business (with the help of some contractors), and growing and thriving through the turmoil of 2020. Even more impressive, TIm is at the forefront of a movement to create a new category: bone broth, which is now a $2.5 billion dollar niche. Tim is the Founder and CEO of Broya, a certified organic bone broth company based in Canada. Started in 2015, it started as a natural solution to the problem of having 100 pounds of cow bones and figuring out what to do with them. Fast forward to today, and Tim has built a fast-growing ecommerce business built on a strong mission: to support local farmers, help foster a thriving enviornment, and create a product that supports health and wellbeing. In this episode, he shares: - How he organizes his limited time and resources with outsourcing—and more importantly, what he chooses to outsource and what he keeps in house. - How he approaches competition, and how he stands out from the crowd through copywriting and positioning - What he’s learned building and scaling Facebook campaigns.
Links: https://broyaliving.com/
Tim on Instagram: https://www.instagram.com/timso.co