Marketers often juggle the tradeoffs between traffic volume and conversion rate. Sure, you can open the traffic floodgates with some paid ads, but traffic quality (and conversion rate) will plummet. But what if you knew that you had a funnel that converts at 10x the rate of “normal” traffic? You would optimize your whole marketing strategy around that, right? That’s exactly what Priya Downes, CEO of Nudea has done. In this episode, Priya shares her marketing strategy in helping customers find the perfect fitting items for her contemporary underwear brand. Shoppers who go through the “Fit Finder” funnel have higher conversion rates, higher Average Order Value, and more repeat purchases. Additional marketing insights Priya shares: - how she engages customers, ensures satisfaction, and reduces returns by selling a tape measure - how Nudea increases its Lifetime Value through targeted marketing campaigns - why Nudea has unique marketing challenges as an underwear brand (hint: Facebook’s strict guidelines don’t help)
Episode Highlights: