Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

How Andrew Maff Scaled an 8 Figure ecommerce Brand as a 1-person Marketing Team

Episode Summary

Andrew Maffettone is the Founder/CEO of BlueTuskr, a full-service marketing agency for e-commerce sellers that helps brands expand their reach through robust digital strategies, targeted media-buying, and data-driven analysis. In this conversation, we talk about how to set up a marketing operation that scales, how to effectively be omnichannel, and how to capture customer data even if Amazon doesn’t want you to have it.

Episode Notes


02:11 -  How Andrew Scaled To 8 figures as a one-person team

08:24 How to do keyword research to identify easy organic traffic opportunities

15:11 How to approach omnichannel marketing to improve the customer experience

22:03 How to capture customer data from an Amazon purchase