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How BILLY Footwear Became a High-Growth Brand Born from Resilience and Need, with Billy Price

Episode Summary

Billy Price is the co-founder of BILLY Footwear, a shoewear company that was started after suffering a spinal cord injury as a teenager. They currently are doing over seven figures in revenue with 20+ full-time employees. BILLY Footwear quickly became a prototype to fulfill Billy’s personal needs and help those like him, and is now featured in hundreds of stores like Nordstrom and Zappos.

Episode Notes

BILLY Footwear: https://billyfootwear.com/ 

Billy Price on Linked In: https://www.linkedin.com/in/billy-price-aaa7a6157 

0:46 The personal experience that changed Billy's life, and career.

10:50 The one channel that has driven much of the growth since Day 1

14:48 How Billy has tested various channels for acquisition

20:31 How Billy identifies, and segments, his audience of customers