Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

How Chase Dimond Generated 0 to 500k Subscribers in 10 months (and other email marketing wisdom)

Episode Summary

Chase Dimond is all about ecommerce email. A self-proclaimed Email Marketing Nerd, he’s Co-Founder Boundless Labs, a top of ecommerce email marketing agency. Chase gets to work with a broad variety of ecommerce brands. The efforts of his work have helped drive 10s of millions in email revenue. This is a converssation that goes deep in the weeds on: - email segmentation - post purchase sequences to increase LTV - how he went from zero to 500k email subscribers in 10 months

Episode Notes

1:41-  zero to 500,000 email subscribers in the course of 10 months.

12:55 -  What Chase looks for when auditing the marketing of new clients

20:48 -  How Chase segments his email list

26:57. - The approach to cleaning up an email list to maintain deliverability and engagement

31:43 -  how to leverage email to drive repeat purchases

37:29 - Why Chase loves Nuggs email marketing