Blake Imperl leads Partner Community at Attentive. He is an expert at helping DTC brands get more out of SMS Marketing. Attentive has over 4,000 leading e-commerce brands, including Pura Vida, Urban Outfitters, Rebecca Minkoff, Steve Madden and more. SMS is a huge revenue driver for these brands – about 20% of all online revenue comes from SMS marketing to build and scale relationships with their consumers. And now with the Prehook integration with Attentive, merchants can do even more in terms of leveraging zero party data to create more personalized SMS campaigns. I spoke with Blake about how brands can get the most out of SMS marketing, and where there are opportunities to make big improvements with small changes: - Rethinking SMS marketing to be a two-way channel, and not just campaigns sent to customers - Why not investing enough in Automations is a huge mistake - Constantly A/B testing for incremental improvements
Links:
Highlights:
04:03 - 3 Fundamentals to building an SMS strategy
15:18 - Why Blake loves how these 2 brands use SMS marketing to drive customer engagement
21:26 - How to use customer data to improve personalization