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How To Grow Your Shopify App, with Deb Mecca

Episode Summary

Shopify Apps are the backbone of a Shopify merchant’s revenue. And as Director of Marketing at LTV SaaS Fund, Deb Mecca oversees that marketing and growth of 10 Shopify Apps in various niches and has been in the Shopify ecosystem for 8 years. If you are a Shopify App developer or marketer, this is a unique episode that you won’t want to miss. Learn how to address (and change) negative reviews, which channels work for customer acquisition, and where there are new opportunities in the Shopify App ecosystem now!

Episode Notes

Deb on Twitter: https://twitter.com/DebMecca 

Deb on Linked In: https://www.linkedin.com/in/debmecca/

SHOW HIGHLIGHTS: 

• 03:29 How Deb manages the workflow and productivity for 10 apps
•  10:53 The channel mix that works for acquiring new customers
• 14:47 How to address negative reviews on the App Store
• 19:09 The opportunities that Deb sees for new app ideas