Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

How To Launch Shoppable Live Streams that Convert, with Sarah Williams

Episode Summary

Live shopping is still in its infancy, but it is going to be very big. Live shopping events generated an estimated $5.6 billion in US sales in 2020, and projected to reach $25 billion by 2023, according to Coresight Research, a firm that specializes in retail and technology. According to McKinsey, live video shopping could contribute up to 20% of all ecommerce by 2026, if China is any indication of what is to come in the US. In this conversation, I spoke with Sarah Williams, a Shoppable Livestream Host & Producer and Brand Educator for T3 Hair Tools, a line of haircare products. As an experienced practitioner, Sarah shared her playbook for creating effective live streams: - How she prepares content and frameworks to run multiple live streams every week - How she effectively tells the brand story and product story to connect with customers - What tools and equipment she uses now, and what the beginner live streamer needs

Episode Notes

Sarah Williams website -

Sarah on Instagram -