Eric Melchor is the Personalization Ambassador at Optimonk, helping brands build personalized experiences. Optimonk helps eCommerce brands improve the end-to-end shopping experience and build customer lifetime value with personalization. Personalization has a direct tie to increased revenue and increased sales. Customers want to receive personalized experiences, yet marketers struggle to deliver on the promise of a personalized shopping experience. Eric is deep in the personalization of eCommerce marketing strategies, and shares how brands can increase their opt in rate, implement a personalization strategy, and plan for the changing marketing landscape in light of consumer privacy restrictions.
Optimonk: https://www.optimonk.com/
Eric on Linked In: https://www.linkedin.com/in/ericmelchor
Eric on Twitter: https://twitter.com/melchor_eric