Jeremy Gillespie is a direct response marketing expert and CEO of Built To Scale – a San Francisco-based paid performance company that helps eCommerce businesses scale with Google, YouTube, and Facebook Ads. He’s an entrepreneur with over 10 years of experience spending +$100m running profitable campaigns for eCommerce businesses of all shapes and sizes. His strategies often go against the common narrative and he’s known for tapping into underleveraged advertising channels. Jeremy talks about how eCommerce brands can profitably scale on Google and YouTube following his framework targeting the most high-purchase-intent traffic.
Highlights:
02:55 - How to identify the most profitable high-purchase-intent keywords
08:37 - Why DTC brands should start with remarketing AND search ads when beginning ad campaigns
18:18 - How To Introduce Pains and Problems In A short video ad
23:58 - How Jeremy helped a brand overcome the challenge of getting banned on Facebook
Links:
Built To Scale: https://builttoscale.co/