Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

The New Tactic Empowers Jordan West Scales His Clothing Brand on Autopilot

Episode Summary

Jordan West is co-founder of Little & Lively, a children’s clothing brand that is one of the leading baby brands in Canada. And as Founder of ecommerce agency upGrowth Commerce, Jordan is on the bleeding edge of digital marketing strategies. With acquisition costs rising, Jordan has uncovered a new strategy – Google’s Performance Max. This was a fascinating gem to discuss, as it leverages so many data points that Google has on consumers.

Episode Notes

Highlights: 
04:08 -  The framework to understand your Customer Value Journey

12:20 - Why Performance Max is the future of paid marketing

22:57 - How Jordan leveraged SMS Marketing for a $109k campaign

28:31 - Why Ambassadors are still a huge arbitrage opportunity

LINKS: 

upGrowth Commerce - https://upgrowthcommerce.com/

The Kindred Studio - 

https://shopthekindredstudio.com/

Jordan on Linked In - https://www.linkedin.com/in/jordan-west-marketer